In the second blog in the series of 5 we examine the second theme from the Sagepay report on e-Commerce for 2013, Mobile
For 2013 five themes were identified that small e-businesses should be focusing on right now. These are
- PCI Compliance
- International Trade
Mobile has now reached the tipping point with 73% of our large business respondents having a website optimised for mobile browsing and 22% developing an app. If you don’t have a mobile strategy, now is the time to get one. We give you an inside look at what our large business respondents are doing and examine how smaller businesses can replicate this success.
an optimal approach?
Among the e-businesses we surveyed, almost three quarters (73%) have chosen to optimise their sites for mobile and tablet browsing. Importantly, they are seeing comparable results in terms of transactions to those building native apps. They too see 56% of sales falling between 0% and 9%. They see slightly fewer sales (22%) in the10% to 19% bracket. But they see a higher proportion of transactions (16%) in the20% to 39% range than their app- focused competitors.
In this year’s survey we see that 22% of large e-businesses now have a mobile app. More importantly, they are seeing healthy revenues coming from them. A quarter of companies are realising between 10% and 19% of their transactions via their apps and a further 13% are seeing between 20% and 39%.
measuring the cost
The most common amount spent on developing an app is between £500 and £1,000 (44% of respondents). This is comparable to the 48% of companies spending that amount on optimising their sites. However, if we look a little more widely, cost differences do appear. If we examine the proportion of e-businesses that spend under £1,000 on either option we find that 59% manage to develop an app, while a massive 82% succeed in mobile- optimising their site.
Ultimately, however you tackle mobile commerce, one thing is clear: ensuring you are able to take advantage of the mobile opportunity is becoming increasingly critical even for smaller e-businesses. Given the relative costs (and our respondents’ stated results), the first step for any small e-business is to optimise their existing site for mobile.It needn’t cost the earth and can deliver valuable results.
apps vs optimisation
Any e-business approaching the m-commerce opportunity faces one decision very early – do we build an app or do we simply optimise our website? The answer is: it depends.