Case Study Boohoo

Case study for Boohoo.com

Boohoo.com

What do boohoo do?

Boohoo have been pushing boundaries since 2006 to bring you all the latest looks for less. Their philosophy is pretty simple: don’t take fashion or life too seriously. Using shortened supplier chains, Boohoo are able to stay on trend, minimising stock holding and obsolete items.

Whether you like to keep one step ahead of the trends, or if subtle style is more your thing, BooHoo have got something you’ll love. And with up to 100 pieces hitting site every day and a new collection each week – it’s 24/7 fashion made possible by Kinspeed.

Contact us for a free consultation

Our Partnership

Kinspeed were approached by BooHoo in early 2008 to look at how their current website linked to their accounting system. They were at that time running a copy of Sage 50 as the backend accounting system and due to the popularity of the site were already beginning to see the software creaking after 6 months use. It was decided that BooHoo needed to upgrade to a more robust ERP platform that could cope with a lot more orders.

Our Approach

Sage 200 was introduced, and with the structure supported by our bespoke development, Boohoo underwent rapid growth, with Sage 200 able to handle the strain. In recent years, a Warehouse Management System has been introduced to reduce the reliance on the Sage 200 commercials system, however, our integrations can handle towards 500,000 sales order lines a day during peak periods.

Ongoing Relationship

Boohoo now have a market value comparable with the biggest fashion brands in the UK, and their brands are well known by all. 

Current focus is on ensuring purchasing processes are kept to a minimum timewise, to support the swift turnaround required, ensuring the third party integrations are importing timely and correctly to the Boohoo accounting software, which then enables the vital hourly KPI reports to be produced for the managers throughout the company.

Who we've worked with

Contact us for a free consultation