The Fast Fashion Boom
An online fashion start-up with big ambitions, this forward-thinking brand upgraded to Sage 200 ERP software with retail integrations including FastDespatch, to deliver a competitive edge and superb customer experience.
A leading online fashion retailer who quickly outpaced competitors with early adoption of digital trends and technology. From embracing social media influencers to investing in business management software to support rapid growth, boohoo have excelled with their own-brand fast fashion.
Keeping Pace with Gen Z
Finding a business management solution with capacity for high online transaction volume and warehouse throughput was boohoo’s primary challenge. A combination of outdated and unconnected systems – Sage 50 ERP and an unconnected POS – was significantly limiting their ecommerce growth ambitions.
An upgrade from Sage 50 to Sage 200 offered boohoo advanced multi-warehouse and multi-location stock management. Thinking of upgrading your software? Check out our in-depth guide here for more information: Sage 50 vs Sage 200.
Additional retail software products were integrated with Sage 200 to efficiently manage the full scope of operations:
- FastDespatch inventory management software
- WebExtra to directly import orders into Sage
- Third-Party Logistics ERP integration
Scalable ERP for ecommerce Sales
Upgrading and fully integrating their Sage ERP provided boohoo with seamless order management – from website to delivery – often reaching 500,000 sales order lines a day. boohoo customer service is almost faultless as manual data entry has been eradicated throughout, ensuring accurate and rapid order fulfilment.
Boohoo Breaks the CX Mould
boohoo dominates the fast fashion sector with an incredible ability to turn around new styles within two weeks – the industry norm is four to six weeks. The boohoo team load new SKUs into their ERP daily, a result of their “test and repeat” retail model.
The scarcity factor of boohoo fast fashion combined with industry-leading customer experience, delivers on every customer expectation. boohoo’s continuing success relies on maintaining a forward-thinking approach to integrated business management and software development which gives them an edge on competition at every step.