What Boohoo Does
BooHoo have been pushing boundaries for the past eight years to bring you all the latest looks for less. Their philosophy is pretty simple: don’t take fashion or life too seriously.
Whether you like to keep one step ahead of the trends, or if subtle style is more your thing, BooHoo have got something you’ll love. And with up to 100 pieces hitting site every day and a new collection each week, we never stop – it’s 24/7 fashion made possible by Kinspeed.
A Partnership With kinspeed
Kinspeed were approached by BooHoo in early 2008 to look at how their current website linked to their accounting system. They were at that time running a copy of Sage 50 as the backend accounting system and due to the popularity of the site were already beginning to see the software creaking, after 6 months use. It was decided that BooHoo needed to upgrade to a more robust ERP platform that could cope with a lot more orders.
It was decided that Sage 200 was needed because of its SQL database and the unlimited transactions it could therefore hold. BooHoo also decided to use the Sage Wholesale and Retail module to control the clothing matrices that had to be loaded almost daily.
To complete the changeover they moved to a Venda platform for their website, and now all orders are brought automatically into Sage 200 via Kinspeed's Webshop add-on. Customer records and sales order are now created automatically, then downloaded to a handheld device in order to be picked. Customer progress e-mails are sent out via Draycir's Spindle software, which allows BooHoo to send out professional looking emails with ease.
A new product came onto the market called Metapack. BooHoo realised its potential straight away and instructed Kinspeed to write a link to the Metapack software using the supplied API. Both BooHoo and Metapack relished the success of the link Kinspeed wrote, with BooHoo’s throughput increasing rapidly and Metapack's name throughout the distribution sector.
Over the years Kinspeed have added more bespoke features to the Sage 200 system including a wave picking system, automated returns and an in depth landed cost system to cover all aspects of buying stock from abroad. More Metapack development followed to automate scanning and dispatch on orders. BooHoo have continued to grow and now take thousands of orders per day through their many websites.
They have also become the biggest user of Sage 200 in the UK with over 160 users. In early 2014 BooHoo floated on the stock exchange with an £840 million valuation. We are proud to have been a trusted and loyal ally to them since 2008.