As we approach the festive season, Kinspeed have added a festive hat to our logo. Our logo means a lot to us, and we don’t ‘mess’ with it unless we have a very good reason, as it has been the symbol of a quality, professional service for over 30 years to our valued customers. And it is always been Green to external eyes. In 1985, when Ian Wragg formed Kinspeed, he was a true visionary, as he saw Green as the future colour to be seen with, many years before the rest of the world caught up and decided to ‘Go Green’ themselves.
From Green vehicles (almost all of our Directors drive electric cars, and have done for many years), to being a Business Partner for the accountancy software provider with the Green logo, Sage, we have always been proud of our Green heritage.
But did you know that Santa actually was the first visionary who saw Green as the future? St Nicholas, as Santa was known in his earlier years, was actually the Bishop of Myra in Turkey in the 3rd Century, and he traveled in red robes, giving presents to the poor children, so he initially wore red. He was actually very shy, so used to drop coins down the chimney so no one could see what he was doing.
But when the Norman’s brought ‘St Nicholas’ to the UK, he was often visualised as wearing a Green and White suit, so he was over 900 years ahead of the game by ‘Going Green’.
Over the centuries, Santa has been pictured in various coloured outfits, and there is a popular myth that Santa and the red suit re-appeared in 1931 when Coca Cola started using their famous Santa images in their advertising. However, images in the late 1800’s had Santa returning to his red outfit, so Coca-Cola used the colour scheme from these earlier pictures, although it was handy for them that it matched their own branding!
The Coca Cola campaigns did lead to Santa being viewed as a larger than life character, as until this point, he had mainly been seen as a thinner person. Maybe at the age of approximately 1700, he was beginning to show a little middle-aged spread and felt that red-suited his figure more than the green outfits he had been wearing for centuries until that point, so he returned to his original red suit?
Whatever his reasons (we have asked him for a comment, but his spokesman said he was a little busy this month to reply), in recognition of the fact that Santa led the way in ‘Going Green’, it only feels right and appropriate to celebrate this over the festive period by updating our Green logo. I am sure at our office Christmas Party, we will raise a glass to the man who pioneered ‘Going Green’, 1700 years before Kinspeed joined Santa is being visionary and ‘Going Green’.