SmallBizTips #8 – Let your customers know where to go

A ‘call to action’ is the part of a web page that solicits an action from a user, for example ‘buy now’ and ‘learn more’. Ensure they are prominent on your website by drawing attention with a sufficient size of message, a colour that stands out and sufficient use of white space surrounding the message.

Also ensure it is above the ‘fold’ of the web page, so the user doesn’t have to scroll to notice it. Effective calls to action are one of the most important elements of converting a visitor to a buyer or encouraging a user to take the next step. A compelling call to action can have a dramatic impact on sales.

Above is an example of a ‘call to action’ that we use at kinspeed, it is an appeal to users, inviting their response. They’re thousands of different types of calls to action but here are the most common examples:

  • Sign up 
  • Newsletter subscribe
  • Add to cart
  • Social media share
  • Read more

These ‘calls to action’ can be presented in the following ways:

  • Headers
  • Banners
  • Pop-ups
  • End of page, article or post
  • Email banners

Give it a go, start creating ‘calls to action’, test their effectiveness and help your conversions to rise!