SmallBizTips #7 – Prepare your web strategy

In the online world, knowing your target audience is key – Without proper planning and execution, your content won’t reach your target audience. When addressing the internet, be crystal clear about who your target audience is. Avoid the trap of trying to be all things to all people. If you are a generalist the internet will ignore you. People search specifically not generally. People choose specialists, not generalists. So when preparing a web strategy, focus ruthlessly and achieve clarity about who you are trying to reach.

When creating your content consider your audience, tone and structure, all while highlighting the appropriate calls to action to allow your visitors to take the desired next steps.