SmallBizTips #6 – Make time to nurture and grow your customers

It is crucial to take time to nurture your customer relationships, as happy and engaged customers will lead to future business. Word-of-mouth and feedback, good or bad, is vital to improve your product or service which again ultimately leads to future sales.

Set aside two hours every morning to dedicate to keeping in touch with your existing clients and seeking out new ones. Don’t let anyone or anything stop you from this ritual (unless your job is emergency care of course!). It is too easy to be complacent about the contracts we already have, but in order to keep them we must work hard to maintain the personal touch because to lose them is a costly business. We must always seek out new opportunities too – this takes time.