Any Marketing tool takes time and energy, so its important to treat Social media with the same respect. A social media plan is a step in the right direction, if well defined, it can help towards future growth. The benefits of an effective strategy can be many and varied, but there’s a consensus in all industries that quality should always come before quantity.
For us its about putting a human face to our business, publishing our message to a wider audience and giving our clients a snapshot of the culture. It is extremely cost-effective – in most cases it will only cost you time. We use social media in a range of ways, such as notifying people of our free training.
By all means, utilise the web for marketing, but get the balance right. Your social media fans and followers don’t want to see lots of similar updates from you in a small space of time.