SmallBizTips #4 – Give potential customers the confidence to try

Offering a full no-questions-asked refund with return packaging included in the delivery will encourage the customer to try out your site for the first time, or to place repeat orders.

For an eCommerce site, I think that making returns as easy as possible for the customer has got to be a key incentive to encourage the customer to place an order. Providing an easy, hassle-free method to return the product minimises the risks of wasted time, money and effort to the customer, creating a more relaxed and pleasurable online shopping experience.