SmallBizTips #2 – Become your own customer

As a small business, it all comes down to keeping your customers happy, big companies have the privilege of being able to offer a wider selection, more locations and the lowest prices. That makes you wonder why customers keep coming back to small businesses? In most cases, it comes down to customer service. Small Businesses can be more hands on with customers, treating them like humans rather than numbers.

It is important to understand if your company is delivering the level of service you desire. Why not become your own customer for the day and look at your business through your customers’ eyes, ears and all their senses. Create a prioritised list and change everything that might put a customer off.