Make sure to blown your own horn! If you’re not enthusiastic about how good your own products and services are, then why would anyone else? It is up to you to make people believe that you are good at what you do, that your services work miracles, and that they must at least check you out.
This is where self promotion is critical, it is what catches their interest, giving you a chance to bring them to your website or shop. Remaining quite about yourself, or, worse… downplaying your products or services leads to being underappreciated or under priced.