Like most companies, Kinspeed have an identity. Internally, we like to believe our commitment to our valued customers is our overriding core value.
However, we are also aware our branding and corporate image has remained unchanged for over 30 years. This branding was introduced when we became a Business Partner for Sage, and was designed to mirror the logo and colour scheme of the Sage brand.
Over the years the Sage branding evolved, but our logo and name remained consistent.
However, in recent years, we have been starting to re-evaluate our brand, who we are, what we stand for, and how branding requirements have changed over the past 30 years.
For example, who would have dreamt in the 1980’s that an icon would look better than a full name on your Social Media pages! Or that your website should be consistently refreshed to ensure you fit with the style and feel of today’s fashions!
As a company who work with some of the largest online retailers in the UK, we should be able to draw on some good advice and best practice from some leaders in their industry.
With this in mind, and following a long strategic positioning process at Kinspeed, we asked our marketing team at Fenti, for ideas as to how a new brand could be built that ‘shows’ Kinspeed as we wish to be seen in 2020.
Key factors include being able to retain our identity, get across that we have become a provider of cloud ERP solutions, alongside our bespoke development, and continuing strong relationship with Sage, and also put across our core values as a business, and as people.
Following several months of designs being presented, tweaked, narrowed down, and then chosen, we believe that we have identified a new branding that incorporates everything about us as a business.
Kinspeed, the company who ‘Deliver Efficient ERP Solutions’ for our valued customers. We hope you enjoy our website and learn a little more about what we can do for you and and your business!