In the second blog in the series of 5 we examine the second theme from the Sagepay report on e-Commerce for 2013, MobileFor 2013 five themes were identified that small e-businesses should be focusing on right now. These are
- PCI Compliance
- International Trade
an optimal approach?Among the e-businesses we surveyed, almost three quarters (73%) have chosen to optimise their sites for mobile and tablet browsing. Importantly, they are seeing comparable results in terms of transactions to those building native apps. They too see 56% of sales falling between 0% and 9%. They see slightly fewer sales (22%) in the10% to 19% bracket. But they see a higher proportion of transactions (16%) in the20% to 39% range than their app- focused competitors.going nativeIn this year’s survey we see that 22% of large e-businesses now have a mobile app. More importantly, they are seeing healthy revenues coming from them. A quarter of companies are realising between 10% and 19% of their transactions via their apps and a further 13% are seeing between 20% and 39%.measuring the costThe most common amount spent on developing an app is between £500 and £1,000 (44% of respondents). This is comparable to the 48% of companies spending that amount on optimising their sites. However, if we look a little more widely, cost differences do appear. If we examine the proportion of e-businesses that spend under £1,000 on either option we find that 59% manage to develop an app, while a massive 82% succeed in mobile- optimising their site.
what next?Ultimately, however you tackle mobile commerce, one thing is clear: ensuring you are able to take advantage of the mobile opportunity is becoming increasingly critical even for smaller e-businesses. Given the relative costs (and our respondents’ stated results), the first step for any small e-business is to optimise their existing site for mobile.It needn’t cost the earth and can deliver valuable results.
apps vs optimisationAny e-business approaching the m-commerce opportunity faces one decision very early – do we build an app or do we simply optimise our website? The answer is: it depends.